Introducing Ruthie L Designs...
We are excited to introduce you to ruthie L. designs, a textile and rug design studio which is launching its phenomenal debut rug and wall art collections! With a focus on utilising the highest quality materials and ethically creating truly unique pieces, ruthie L. designs is excited to unveil The Secrets of Nature Rug Collection.dot
Founded by accomplished art expert, surface designer and artist Ruth Lazerson, ruthie L. designs creates made-to-order pieces that are perfectly crafted to bring together the cohesive interior design of a space.
We had the pleasure of chatting with Ruthie about all things rugs, interiors and style... keep scrolling for the interview!
Can you tell us about Ruthie L Designs and how it was started?
ruthie L. designs was started early in 2015 as a textile design studio. My initial intention was to license my designs and patterns however what I really wanted to be doing was designing and actually producing artisan made, two- dimensional works of art. My natural artistic style is very fluid, organic and textural and I’m passionate about textiles so rugs are a natural canvas for my work.
I think my company and my work is really an extension of myself and who I am. It represents everything I stand for – integrity and ethical responsibility first and foremost but also a personal need for beauty, harmony, serenity and understated elegance.
Can you tell us about the creative process you go through when designing?
I absolutely love to paint and play around with textures, layers, colours and various artistic mediums and materials so that is usually how the creative process starts for me. I put on some old school music (my 14 year old would cringe at that), grab a cup of tea and reach for my brush or stick or whatever I’m using to make marks and see where it takes me. Once that is finished, I then scan the artwork into the computer and play with it in Photoshop or Illustrator. I then convert that into a suitable CAD to be used to make the rug pattern to be used by the weavers.
Where did your love of design come from?
I’ve always loved beautiful things but especially textiles, rugs and artworks. I started collecting them when I was about 20 and I’m still collecting!
How would you describe your style?
My artistic style is quite abstract, free-flowing, fluid and highly textured. If I do design something like a flower, it never really looks like a flower but rather makes reference to a flower with the focus on the line and the texture of a flower. It is suggestive of a flower but is by no means a perfect flower! I generally prefer soft, muted and neutral colours and I think that makes my work quite serene and understated.
Top 3 styling tips?
1. Rugs don’t always have to be rectangular – be creative and open to having a round or square rug if the space lends itself to it.
2. Rugs are a great way to define spaces like a sitting room or dining room, especially in a small place.
3. And finally, my favourite one – use a beautiful rug as a piece of art to dress up a big empty wall. It will bring texture, warmth and colour into the space and will most likely make a bold statement.
What can we expect next for Ruthie L Designs?
It’s been a very busy year at ruthie L. designs. I’ve have just opened my new showroom, I will be launching my debut rug collection “Secrets of Nature” at the Décor + Design Show in Melbourne in July and I am currently designing and developing a beautiful range of embroidered textiles so watch this space!
What do you think is the key to great design?
For me great design comes from the heart. Being true to oneself and really knowing ones own natural style and “handwriting” can only produce great work.
Who are your favourite designers/bloggers/artists for inspiration at the moment?
That is a tough question – there are so many inspirational people out there! I’m loving The Style Files, Design Sponge and Miss Moss, Caravanaire which I follow on Instagram, Design Seeds for colour inspiration, The Ruggist for all things rugs and carpets and I need my daily dose of positive vibes from Business Chicks and Creative Women’s Circle … oh and Dot + Pop of course!