Introducing Ruthie L Designs...

 

We are excited to introduce you to ruthie L. designs, a textile and rug design studio which is launching its phenomenal debut rug and wall art collections!  With a focus on utilising the highest quality materials and ethically creating truly unique pieces, ruthie L. designs is excited to unveil The Secrets of Nature Rug Collection.dot

Founded by accomplished art expert, surface designer and artist Ruth Lazerson, ruthie L. designs creates made-to-order pieces that are perfectly crafted to bring together the cohesive interior design of a space.

We had the pleasure of chatting with Ruthie about all things rugs, interiors and style... keep scrolling for the interview!

Can you tell us about Ruthie L Designs and how it was started?

ruthie L. designs was started early in 2015 as a textile design studio. My initial intention was to license my designs and patterns however what I really wanted to be doing was designing and actually producing artisan made, two- dimensional works of art. My natural artistic style is very fluid, organic and textural and I’m passionate about textiles so rugs are a natural canvas for my work.

I think my company and my work is really an extension of myself and who I am. It represents everything I stand for – integrity and ethical responsibility first and foremost but also a personal need for beauty, harmony, serenity and understated elegance.

Can you tell us about the creative process you go through when designing?

I absolutely love to paint and play around with textures, layers, colours and various artistic mediums and materials so that is usually how the creative process starts for me. I put on some old school music (my 14 year old would cringe at that), grab a cup of tea and reach for my brush or stick or whatever I’m using to make marks and see where it takes me. Once that is finished, I then scan the artwork into the computer and play with it in Photoshop or Illustrator. I then convert that into a suitable CAD to be used to make the rug pattern to be used by the weavers.

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Where did your love of design come from?

I’ve always loved beautiful things but especially textiles, rugs and artworks. I started collecting them when I was about 20 and I’m still collecting!

How would you describe your style? 

My artistic style is quite abstract, free-flowing, fluid and highly textured. If I do design something like a flower, it never really looks like a flower but rather makes reference to a flower with the focus on the line and the texture of a flower. It is suggestive of a flower but is by no means a perfect flower! I generally prefer soft, muted and neutral colours and I think that makes my work quite serene and understated.

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Top 3 styling tips?

1.    Rugs don’t always have to be rectangular – be creative and open to having a round or square rug if the space lends itself to it.

2.    Rugs are a great way to define spaces like a sitting room or dining room, especially in a small place.

3.    And finally, my favourite one – use a beautiful rug as a piece of art to dress up a big empty wall. It will bring texture, warmth and colour into the space and will most likely make a bold statement.

What can we expect next for Ruthie L Designs?

It’s been a very busy year at ruthie L. designs. I’ve have just opened my new showroom, I will be launching my debut rug collection “Secrets of Nature” at the Décor + Design Show in Melbourne in July and I am currently designing and developing a beautiful range of embroidered textiles so watch this space!

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What do you think is the key to great design?  

For me great design comes from the heart. Being true to oneself and really knowing ones own natural style and “handwriting” can only produce great work.

Who are your favourite designers/bloggers/artists for inspiration at the moment?

That is a tough question – there are so many inspirational people out there! I’m loving The Style Files, Design Sponge and Miss Moss, Caravanaire which I follow on Instagram, Design Seeds for colour inspiration, The Ruggist for all things rugs and carpets and I need my daily dose of positive vibes from Business Chicks and Creative Women’s Circle … oh and Dot + Pop of course!

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Meet Christie Turvey from Neue Blvd...

 

I love introducing you to new labels and NEUE BLVD is Australia’s newest and freshest luxury homewares label. Neue Blvd is the label of Christie Turvey, and is an exclusive e-boutique offering high-end luxury homewares sourced from Australia and afar. Inspired by the unique, the beautiful, and of her journeys around the globe, Christie curates a timeless collection of pieces that focus on effortlessly bespoke and luxurious living environments.

From personalised monogrammed bedding, statement lifestyle pieces, luxe home accessories to their handcrafted marble, metallic tableware, ornamental objects and florals, Neue Blvd captures an elemental design aesthetic that will effortlessly transform any space.

I am obsessed with their latest offering, metallic bar ware so keep scrolling for a peek at the range and to check out my interview with Christie.

For those of us who don’t know about Neue Blvd, can you tell us about it?

Neue Blvd is an online interior and homewares e-boutique. We sell a range of lifestyle products and accessories with our greatest platform being social media. The name ‘Neue Blvd’ is a representation of my ‘new’ brand. Neue is German for new, and Blvd, a representation of ‘bringing it to the streets’ where our well-sourced luxury products are made accessible to the general public.

Neue Blvd has an amazing collection of products available, can you tell us about the creative process you go through when designing items?

I always had a clear vision for my brand. I am a very focused and direct person with my own sense of style and I wanted to bring this clarity to Neue Blvd and our product range. I have an amazing team underneath me, who help with bringing my ideas and designs to fruition. We spend a lot of time brainstorming new ideas, sketching designs, collecting samples of fabrics and colourways and emailing our suppliers. There is a long time between the initial idea and the finished product! We want our designs to be on trend, if not an up and coming trend. Take for example our key tags and key rings, they must be functional yet well made. We test them out before making final decisions, they must be perfect.

Where did your love of home wares and interiors begin?

I have a bachelor degree in interior architecture and an ongoing passion for interior design. I started this business in 2012, having returned from London, where I had worked for Candy & Candy and with some of the most high profile names in the UK’s interior industry. I was keen to continue working in the design world and wanted to bring these world-class designs and home wares to my design savvy clients and customers in Australia. 

Do you have a favourite piece from the Neue Blvd range?

Our lifestyle collection is so on trend right now. Personally I am totally crushing on our metallic glassware and our new ‘Amore’ 100% cotton sleepwear collection is my ultimate ‘must have!’

Where do you draw inspiration from?

I like to read a lot of international luxury home magazines to see what is on trend before it hits Australia. Social Media is also a great way to see what is popular in home wares and lifestyle, it’s great to be able to keep on top of trends this way. Neue Blvd has done a lot of different collections over the years, evolving and improving to where we are today. We listen to what our customers want and we deliver.

How would you describe your style?

My style is modern with a touch of luxury.  

What can we expect next for Neue Blvd?

In the next few months we are launching some new collections and colourways as well as some exciting new promotions. Stay tuned!

Top 3 styling tips?

I love designing with monochrome. Black and white works particularly well with metallic finishes such as brass and bronze. It gives a real high fashion feel.

I love layering and the use of natural and exotic materials such as leather and shagreen, sourced from near and afar. It’s also an easy way to add and change colour to a room as the different seasons come and go.

Decorate with mirrors. Especially if you are working with a small space, mirrors create the illusion of more space and instantly add a touch of glamour. Opt for an oversized mirror leaning against a wall for that instant New York studio vibe.

Neue Blvd - Facebook - Instagram

D + P

 

Our recent shoot with Beeline Design...

 
All images styled by Dot + Pop  Photographer -  Hayley Haske

All images styled by Dot + Pop

Photographer - Hayley Haske

I was so excited when the opportunity came up to shoot the incredible Cuba Collection from Beeline Design in my home. I have been a massive fan of these guys since featuring them on the blog back in 2014 and have watched them go from strength to strength in the furniture design world, absolutely killing it guys! 

Their current collection is on the blog here - so please check it out!

You can read my interview with Beeline Design over on their blog here - chatting all things renovation, interiors and how to keep inspired in a busy busy world!

And to see the stunning Cuba Collection styled in my home just keep on scrolling! 

Shop Cuba Collection here - Beeline Design here - Facebook here - Instagram here

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