One of our favourite bed linen and homewares labels IN BED has just launched it’s latest sleepwear collection and we LOVE. Launching not only new styles for women, but a dedicated range for men for the first time, the collection follows the brands ethos of understated luxury.
The mens sleepwear collection includes linen button up shirts and shorts with the new styles coming in a crisp white and earthy khaki. Whilst the new pieces are part of the sleepwear offering, they have been specifically designed to also be worn casually in or outside the house and will be perfect on a hot summers day at the beach.
“We decided to do men’s sleepwear mainly due to high demand! It has always been something we intended on doing, but since we opened our Paddington store and had face-to-face connection with our customer base, we have really noticed a steady stream of guys wanting us to create sleepwear for them as well. Along with this my husband Eddie (also our GM) has been hounding us to make them for ages, so he’s the driving force behind it!”, says founder Pip Vassett.
The existing womenswear range has been expanded to include beautiful loose fitting linen slip dresses as well as light weight waffle cotton and ribbed cotton singlets, tees and shorts for the first time. The linen styles will be available in store and online from early November with the cotton styles launching in early December.
And what we love even more is that throughout November 10% of the profits from the sales of the women’s sleepwear will be donated to the Women’s Community Shelter, a local charity organisation which establishes and operates emergency crisis accommodation for women and children escaping domestic violence and homelessness, across NSW.
IN BED is proud to be working with Women’s Community Shelter and to be able to support them with fundraisers such as this as well as regularly donating sets of bed linen to women and children in need arriving and staying at the shelter.