StylecraftHOME'S new Melbourne Showroom...
StylecraftHOME Melbourne is set to become a new favourite destination for premium residential furniture, lighting and accessories.
StylecraftHOME launched in February 2017 in Sydney with the opening of its first dedicated showroom. The design community quickly embraced StylecraftHOME as a first choice for luxurious furniture and lighting, spurring the rapid growth and development of the brand and the opening of a second StylecraftHOME showroom in Melbourne CBD.
Centrally located on Flinders Lane and surrounded by other exclusive luxury retailers, StylecraftHOME is in the historic building that has long been home to Stylecraft. Having expanded upward into the building, the StylecraftHOME residential collection is displayed on the lower two levels, and Stylecraft’s commercial collection on the three floors above.
HASSELL designed the fit out, adapting the airy, blush-toned aesthetic of the Sydney showroom to the character of the iconic building and Melbourne design community. Described as luxe industrial, the space features a portico with copper archways that encircles the central staircase and evokes a European courtyard. Gold bannisters are draped with greenery, floors are terrazzo and white mesh screens define more intimate settings.
“StylecraftHOME offers us the opportunity to delve deeper into our international and local collections to feature otherwise unseen pieces alongside familiar classics reimagined for the home environment,” says Tony Russell, StylecraftHOME Brand Director.
The new Melbourne showroom is located at 145 Flinders Lane, Melbourne.