Real Living brings the Amalfi Coast to The Daily Edited flagship store...
Australia’s fastest-growing Homes magazine Real Living has announced a unique collaboration with popular Australian accessories label, The Daily Edited (TDE)… the people responsible for all the absolutely stunning monogrammed bags and accessories you see around!
In a one-of-a-kind partnership, the style experts at Real Living have designed and executed a stunning interiors concept within The Daily Edited’s Sydney flagship store. Revealed in the November issue and on sale now, the Real Living X TDE fit-out coincides with TDE’s new season collections and draws inspiration from summer’s hottest interiors trends.
Last year, TDE expanded their retail presence to open two flagship stores, in Sydney and Melbourne. Homed inside Westfield Sydney in the CBD, the TDE store is laid out like an apartment, allowing the Real Living team to design, create and make it their own. The store transports the consumer to Italy’s stunning Amalfi Coast, and is a showcase of the relaxed, holiday vibe woven through Real Living’s latest issue.
Real Living Editor, Elle Lovelock, commented; “Coastal Italy is trending right now, which you’ll see from the fruit motifs on TDE’s new collection and the Positano vibes within Real Living’s November Entertaining issue. We translated this into the TDE Apartment by styling with suntan hues, wrinkly linens, hand painted dinnerware and LOTS of citrus fruit! The aesthetic is inspirational, lush, and it makes you want to party. If Aperol Spritz was an interior style, this is what it would look like.”
The Real Living X TDE Apartment will be in store until November 12th at TDE Store, Level 4, Westfield Sydney.