Melbourne based luxury, ethical and sustainable bedding brand, Jonquil, has launched their first collection today, 26th July 2017 and it is absolutely beautiful...so do yourself a favour and check it out in all it's loveliness!
Jonquil specialises in the highest achievable quality of certified organic cotton all while maintaining exemplary ethical standards. This brand is paving the way for the bedding industry to bring thoughtfully crafted certified organic luxury to the homewares scene.
The collection of timeless designs will compliment any bedroom scheme and add a touch of luxury to your bedroom setting. Jonquil pieces take pride in the “heirloom” quality of the bedding that would last for a lifetime with appropriate care.
“We want people to not only have products with high quality material, but also something that’s stylish and provides a sense of luxury,” says Zaman.
The first limited release will come in three collections: the Plissè collection, the Hotel collection and the Signature Crochet collection. Each of the three released collections, represent a story or a personal experience.
The Plissè collection features structure, depth and detail. This design is personal to Zaman as she pays tribute to her mother.
The Hotel collection on the other hand, replicates her experience of sliding into a luxurious bed after spending a few days hiking through the ranges in Nepal and India.
The Signature Crochet collection takes an inspirational spin on the work and depth of calligraphy in Rajasthan India.
“We're becoming a fast-paced society, I'm guilty of it too. And we don't ever just stop, or slow down to appreciate the small things in life. Jonquil designs make you want to slow down and appreciate the detail not just visually, but also by touch. Every pleat, fold and stitch is unique to that one piece,” says Zaman.
Jonquil directly sources its 100% GOTS-certified organic cotton from five Fairtrade certified mills across Kolkata and New Delhi. With these partnerships, Jonquil can provide fair employment for the farmers, sewers and seamstresses that dedicate their lives to the cultivation and creation of Jonquils cotton bed linen.
Sasha Zaman started on the Jonquil journey three years ago. While picking out her sheets to dress her bedroom, she became aware of the poor production practices in the textile industry and high use of chemicals in what she believed to be luxury sheets.
This naturally progressed to Sasha creating a product that embodied everything that she believed luxury bedding should encompass – high quality, ethically made and free from unnecessary harmful toxins. Sasha spent years sourcing for the right farms and people to work with– personally making trips to India to ensure that the entire supply chain from seed to yarn to finished products were certified organic and Fairtrade.
Over 1000 people are supported through Jonquils supply chain. “We are a generation that are educated and socially aware. We should no longer allow large corporations to exploit small communities, workers, the environment and animals. By maintaining high-quality standards for workers and high-quality growing practices for the cotton and textile industry, we all benefit in the present and in the future,” says Zaman.
Jonquil’s products are available online to Australian and New Zealand customers. They seek to go global in the near future.