Launching in 2013, Sydney based homewares & lifestyle label IN BED create thoughtful home essentials for everyday life. Inspired by creative people and homes from all over the globe, IN BED focuses on classic, utilitarian products made to be lived in and loved for years to come.
And this month they opened the doors of their first retail flagship store in Paddington, Sydney. The concept store brings the label’s eCommerce site and much loved journal to life. The space invites customers to step inside and feel at ease, simultaneously offering a sense of discovery and intimacy similar to that of entering the home of a new friend for the first time.
“Our aim was to create a destination that is warm, welcoming and character filled but still elevated. A space that makes you want to linger, enjoy and drink it in. A space to inspire”, explains founder Pip Vassett.