Life Instyle 2018 is back and bigger than ever!



Melbourne’s most stylish trade destination for retail, Life Instyle, is already proving a hot favourite for 2018. Now in it’s 17th edition, Life Instyle Melbourne runs over four days (August 2nd - 5th) at the heritage listed, Royal Exhibition Building.

Life Instyle's continued relevance and popularity is largely due to the event’s strong focus on creative and innovative design, from emerging brands to big retail names. This year’s event encompasses the recent addition of a dedicated Men Instyle area, specifically catering to the growing demand for retailers to offer more men’s products and fashion, as well as the much loved Kids Instyle zone, and the designer launch pad that is First Instyle.

Committed to showcasing cutting-edge brands, Life Instyle has become a destination for design-focused buyers and an invaluable business opportunity for designers, makers, sellers, and importers across a range of categories; with a specialised focus on curating brands that are Australian made, handmade and ethically produced.

Visitors can expect to discover over 430 premium brands including the likes of Lightly, Inartisan, Rock Your Baby, Husk, Band of Boys, Telegram, St Barts, Corporate Art Co, Rollie Nation, Write to Me Stationery, Alice Pleasance and Hunter Lab.

Also amongst the exhibitor line up will be 170 new brands to the event, guaranteeing attendees will uncover a range of new and innovative products. New additions not to be missed include Kapow Kids, Juno and Ace, The Study of Colour, Matt and Nat, Axel and Ash and The Escape Co.

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Returning to the stunning Royal Exhibition Building, Life Instyle has also expanded its Conversation Series for the upcoming event to focus not only on operations and trends, but also the most pressing issues for retailers currently.

Sessions include practical advice on how to cut through and remain profitable in what is a rapidly changing marketplace, from pop-up shops to online stores to selling via social. Sessions will also advise on how retailers can remain not only relevant and on trend, but also operate within an industry that is facing increasing scrutiny around ethics and sustainability. This year’s Life Instyle has it all!

Life Instyle Melbourne 2 – 5 August, 2018

Where - Royal Exhibition Building, Melbourne

Source: Melbourne’s most stylish trade ...

HONG KONG DESIGN POP-UP - at Melbourne Design Week


International Melbourne Design Week runs from March 15 to March 25, 2018 and features a 10-day celebration of talks, showcases, design tours, workshops, industry events and networking opportunities.

This premier event is a coup for Melbourne, attracting 120,000 leading international designers, businesses and public from around the world

As part of Melbourne’s 2018 partnership with Hong Kong Business of Design Week, this month's Melbourne Design Week will play host to a group of visiting designers from Hong Kong, showcasing Melbourne as a centre of design capability and leadership.

Melbourne Design Week
Melbourne Design Week

The NGV Design Store will curate a series of in store pop-ups, developed in collaboration with the Hong Kong Design Centre presenting a group of standout designers from Hong Kong in the fields of fashion, product design, furniture and fashion accessories. The designers will showcase their work under the theme “Pocket World – where Big Things Happen in Small Spaces”. 

This exciting showcase of Hong Kong talent in Australia is the second leg of the Hong Kong Design Centre’s BODW initiative “DXHK Melbourne 2018” which is a pilot design exchange programme that aims to establish Hong Kong as a centre of design excellence in Asia. 

Entering the league of design capitals such as Italy, Chicago, Barcelona and Sweden, Melbourne will be the first city in the southern hemisphere to be chosen as the partner city at this premier event.

Melbourne Design Week
Melbourne Design Week
Melbourne Design Week
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The Hong Kong showcase will be prominent throughout the 10-day event and will also be on display at the National Gallery of Victoria Design Store until mid-April 2018.


Thur 15 – Sun 25 Mar, 10am–5pm daily


Source: International Melbourne Design Week runs ...