IN BED opens flagship store in Paddington...

 
IN BED STORE PADDINGTON
 

Launching in 2013, Sydney based homewares & lifestyle label IN BED create thoughtful home essentials for everyday life. Inspired by creative people and homes from all over the globe, IN BED focuses on classic, utilitarian products made to be lived in and loved for years to come.

And this month they opened the doors of their first retail flagship store in Paddington, Sydney. The concept store brings the label’s eCommerce site and much loved journal to life. The space invites customers to step inside and feel at ease, simultaneously offering a sense of discovery and intimacy similar to that of entering the home of a new friend for the first time.

“Our aim was to create a destination that is warm, welcoming and character filled but still elevated. A space that makes you want to linger, enjoy and drink it in. A space to inspire”, explains founder Pip Vassett.

 
IN BED STORE PADDINGTON
 

The interior design is the result of a collaborative process between IN BED and long-time co-conspirators and friends We are Triibe, and was inspired by the vast array of past Journal features, IN BED campaigns and the homes of real, creative people (an inspiration for the label since its inception).

"We worked with our long time friends and collaborators We Are Triibe on the design of the store. Our aim was for the space to feel like walking into a friends home, allowing our customers to feel a sense of warmth and familiarity. We want to encourage our customers to hang out, linger and explore." Pip Vassett, founder and director of IN BED.

 
IN BED STORE PADDINGTON
 

“We incorporated carefully selected natural materials that are layered through the kitchen, dining and living areas of the store with a variety of timbers through wall panelling and custom joinery. We also used Olive green textured tiles for the point of sale and bathroom area to further apply the natural palette”, explains design duo We are Triibe.

 
IN BED STORE PADDINGTON
 

The design is cosy, warm and works with the space’s existing natural light, which floods the store through a glass wall and exposes a striking leafy view from the treetops outside. One of the focal points of the store is a custom made dining table built from camphor laurel timber which was hand selected, milled and created in order to retain its natural beauty (by the joiner commissioned for the store, Exit Eighty Six), whilst another is the refurbished staircase with it’s curved railing rendered in a textured paint to differentiate it from the warm and muted tones used elsewhere.

A full range of IN BED’s bedding, bath, kitchen & home textiles, as well as a thoughtful curation of items from brands such as Walk In The Park, Wingnut & Co, Henry Wilson and Tara Burke are available in store. 

 
IN BED STORE PADDINGTON
 

"We are excited to be able to meet and directly communicate with our customers through our Bricks and Mortar space and receiving immediate feedback and responses to products. We also look forward to hosting in store events and workshops for our customers in the near future, allowing us to strengthen and personalise our relationships with our customers even more." Pip Vassett, founder and director of IN BED.

 IN BED STORE - 72B Oxford Street, Paddington

 
IN BED STORE PADDINGTON
IN BED STORE PADDINGTON

CREDITS

Design - We Are Triibe
Build - Verdecon
Joinery & Custom table - Exit Eighty Six
Store imagery - Terence Chin

 

Sydney’s biggest retail Gift Fair – what you need to know!

 
 

Sponsored by Reed Gift Fairs

 

If you’re a retailer looking for your next bestseller, Sydney’s Reed Gift Fair is your one stop ‘fair’ to source the latest that the interiors and homewares world has to offer!

With over 500 wholesalers showcasing 1,000’s of new release product ranges, you will be inundated with countless well-known and brand new exhibitors from across Australia. Meeting the incredible people behind the brands you will be able to find out even more about their innovative new collections and new season ranges.

 
Reed Gift Fair Sydney
Reed Gift Fair Sydney
 

Exhibiting brands across homewares, gift, fashion and jewellery, Reed Gift Fairs offers a multi-sensory experience to be able to see, touch and feel the products – enabling you to source the latest and greatest for your business’s online and physical shelves.

Make sure you wear your comfy shoes as the show spans two levels with hundreds of retailers and they are expecting thousands of retailers to visit the show... there were approx. 13k visitations last year!

 
Reed Gift Fair Sydney
Reed Gift Fair Sydney
 

It’s categorised by Homewares (including Home, Furniture & Interiors / Kitchen & Dining / Body, Bath & Fragrance), Gift (including Books & Stationery / Kids, Toys & Games / Gadgets) and Jewellery, Fashion & Accessories, in a department store style layout – so even though it’s big, it’s super organised and you can plan your days down to the T… so if you’re a super planner like me, this will make you very happy!

And do not fear, the show comes complete with wine bars (YAY), pamper massage zones (HEAVEN), charging stations (SO SMART) and multiple food and beverage outlets for the ultimate retail trade sourcing experience… they’ve thought of everything!

 
Reed Gift Fair Sydney
Reed Gift Fair Sydney
 

In a retail world that is constantly evolving - Reed Gift Fairs offers retailers the opportunity to learn from some of the industry’s best minds with their Retail Therapy Education Series which takes place between Sunday Feb 25 – Tuesday Feb 27.

The education sessions cover social media boot camps, how to create digital content, tips for smartphone photography as well as how to get your website front and centre on the big world wide web! As well as the education sessions the show offers practical, take home tips and tricks to provide the skills needed for you to take your business to the next level!

Registration is free and easy, so head to Reedgiftfairs.com.au/register today to make sure you get your ticket before you arrive!

Reed Gift Fairs Sydney | February 24 – 28 February 2018

ICC Sydney, Darling Harbour

 
Reed Gift Fair Sydney
 
Source: If you’re a retailer looking for your ...