Yeseco is the Australian Eco brand striving to reduce unnecessary plastic waste.
It’s a terrifying thought that in the last 10 years alone, we have produced more plastic than in the last century. And with less than 5% of plastics being recycled worldwide, there’s a very confronting reality ahead of us.
Sometimes the challenge seems so big; it’s hard to know where to start. Well, for design specialist Jamie Phillips, it was about creating a solution rather than just talking about one. So he took it upon himself to launch Yesēco: a privately owned company who strives to reduce unnecessary plastic waste by creating eco alternatives for your home.
The first target? The kitchen.
“I wanted to make a difference,” said Phillips. “I wanted to be part of the solution rather than just talking about what was wrong with the world. I realised consumers aren’t the problem; it was the lack of alternatives in the market. I wanted to start solving small problems on a big scale. The idea for Yesēco came from my own frustration of seeing my kitchen bench covered with unnecessary plastic items that would taint the environment forever.”
Yesēco Kitchen Essentials Kit is made from 100% natural, biodegradable and compostable materials and has all of the washing up and cleaning tools you need, including:
1 x Bamboo Bench Organiser
2 x Bamboo & Sisal Fibre Dish Brushes
1 x Broomcorn Scouring Brush
4 x Woodpulp Expanding Sponges
1 x Hemp & Organic Cotton Tea Towel
Stylish and considered, Phillips says he wanted something that could sit out on a benchtop and complement a range of household styles.
“It might seem like a small gesture, but every household and office has a kitchen, and it’s something small that can work towards a bigger solution.”