I love introducing you to new labels and NEUE BLVD is Australia’s newest and freshest luxury homewares label. Neue Blvd is the label of Christie Turvey, and is an exclusive e-boutique offering high-end luxury homewares sourced from Australia and afar. Inspired by the unique, the beautiful, and of her journeys around the globe, Christie curates a timeless collection of pieces that focus on effortlessly bespoke and luxurious living environments.
From personalised monogrammed bedding, statement lifestyle pieces, luxe home accessories to their handcrafted marble, metallic tableware, ornamental objects and florals, Neue Blvd captures an elemental design aesthetic that will effortlessly transform any space.
I am obsessed with their latest offering, metallic bar ware so keep scrolling for a peek at the range and to check out my interview with Christie.
For those of us who don’t know about Neue Blvd, can you tell us about it?
Neue Blvd is an online interior and homewares e-boutique. We sell a range of lifestyle products and accessories with our greatest platform being social media. The name ‘Neue Blvd’ is a representation of my ‘new’ brand. Neue is German for new, and Blvd, a representation of ‘bringing it to the streets’ where our well-sourced luxury products are made accessible to the general public.
Neue Blvd has an amazing collection of products available, can you tell us about the creative process you go through when designing items?
I always had a clear vision for my brand. I am a very focused and direct person with my own sense of style and I wanted to bring this clarity to Neue Blvd and our product range. I have an amazing team underneath me, who help with bringing my ideas and designs to fruition. We spend a lot of time brainstorming new ideas, sketching designs, collecting samples of fabrics and colourways and emailing our suppliers. There is a long time between the initial idea and the finished product! We want our designs to be on trend, if not an up and coming trend. Take for example our key tags and key rings, they must be functional yet well made. We test them out before making final decisions, they must be perfect.
Where did your love of home wares and interiors begin?
I have a bachelor degree in interior architecture and an ongoing passion for interior design. I started this business in 2012, having returned from London, where I had worked for Candy & Candy and with some of the most high profile names in the UK’s interior industry. I was keen to continue working in the design world and wanted to bring these world-class designs and home wares to my design savvy clients and customers in Australia.
Do you have a favourite piece from the Neue Blvd range?
Our lifestyle collection is so on trend right now. Personally I am totally crushing on our metallic glassware and our new ‘Amore’ 100% cotton sleepwear collection is my ultimate ‘must have!’
Where do you draw inspiration from?
I like to read a lot of international luxury home magazines to see what is on trend before it hits Australia. Social Media is also a great way to see what is popular in home wares and lifestyle, it’s great to be able to keep on top of trends this way. Neue Blvd has done a lot of different collections over the years, evolving and improving to where we are today. We listen to what our customers want and we deliver.
How would you describe your style?
My style is modern with a touch of luxury.
What can we expect next for Neue Blvd?
In the next few months we are launching some new collections and colourways as well as some exciting new promotions. Stay tuned!
Top 3 styling tips?
I love designing with monochrome. Black and white works particularly well with metallic finishes such as brass and bronze. It gives a real high fashion feel.
I love layering and the use of natural and exotic materials such as leather and shagreen, sourced from near and afar. It’s also an easy way to add and change colour to a room as the different seasons come and go.
Decorate with mirrors. Especially if you are working with a small space, mirrors create the illusion of more space and instantly add a touch of glamour. Opt for an oversized mirror leaning against a wall for that instant New York studio vibe.
D + P